Occasion Outaouais, a new player in the pre-owned vehicle market, faced a unique challenge. As an affiliate of Subaru Outaouais, it needed a visual identity that echoed Subaru’s established brand values—trust, reliability, and precision—while standing apart in a saturated landscape of “Occasion” dealerships. The goal was to craft a logo that would convey both familiarity and distinction, appealing to Subaru’s loyal customer base while carving out a unique space for Occasion Outaouais.
Redefining Pre-Owned Vehicles
Occasion Outaouais
Visual Identity
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