Building a strong brand

BDA Lighting Group's rebrand, shaping a minimalist logo and identity that resonates with their audience, blending simplicity and modern aesthetics to convey professionalism.
BDA Lighting Group
Brand Identity

BDA Lighting Group, a leader in specification-grade lighting solutions, sought a rebrand to reinforce its identity in a competitive market. The challenge was twofold: to create a minimalist logo that embodies the brand’s professionalism and commitment to quality, and to develop a cohesive brand system that could seamlessly integrate across presentations, forms, letterheads, and social media. The goal was to establish a visual language that would not only resonate with BDA’s target audience but also unify all facets of their communication.

Preview of the About Us—BDA Lighting Group printed brochures.
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