Charlaine Bérubé, a self-employed location manager, approached me for assistance in naming her business and creating a logo. Our main goal was to establish a visual identity that would connect with her existing community. Initially, we faced the challenge of choosing the right name for her services. After considering various options, we decided to go with the simplest and most direct choice: her nickname, which her audience already knew.
A Window to Remember
Charlie Bérubé
Visual Identity
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